Key points:-
Would recommend internships – just be selective in where
Agents are:-
Sales managers
Marketing and social media managers – lots of work comes from Instagram, and some is commissioned especially for Instagram
Edits work
Project managers
Produce estimates
Licensing managers
Negotiators
Business owners
Photobooks are not always the best option for publishing work – ‘The boom is becoming a boomerang at the moment.’
Not economical
Not sustainable
Each book needs a financial model
Normal book publisher gets less than 40% of the sales price
May ask the photographer to pay around 15000 euros to publish the book
Hard to compete with Amazon these days
May offer book direct from publisher to increase profit
Uncertainty in the book market
Books can be great for a career if done at the right time
Not many people see project if it is a photobook – too expensive
Maybe an idea to make cheaper copies and send 20-80 books to people you would like to work with
Need to ask yourself:
Why do you want a photobook?
What are you hoping to achieve?
What price are you aiming for? Why?
Alternatives to books:
Concertina type
Moving image – particularly for commercial clients
Books as apps – check out mappeditions.com
Many photographers do not retouch their own images
Hard to find really good assistants
A good assistant:
Collects lights
Never late, really early to shoots
Unpacks equipment
Sets up
Friendly
Does anything asked
Takes initiative
Could even make the tea if asked
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