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  • Writer's pictureJo Sutherst

Final Major Project: Research – Instagram Fonts

In order to enable the design of my marketing items and my zine to remind people of the Instagram links, I researched the fonts used.

The Fonts In Use website states that:

“The iOS version of the Instagram app uses Freight Sans for large type (usually centred headlines) and the system’s Neue Helvetica for everything else. On Android, that system’s Roboto is used along with Freight.

The Instagram website uses Proxima Nova for all text with Neue Helvetica as a fallback.

The current logo, which replaced a sloppy Billabong-based mark in May 2013, is custom lettering by Mackey Saturday. The icon sports a little “Insta” badge in Chunk.”

– (Instagram app and website. 2012)


Figure 1: (Instagram app and website. 2012)


Instagram app and website (2012). 2012. Fonts in Use [online]. Available at: [accessed 17 June 2018].


Figure 1: Instagram app and website (2012). 2012. Fonts in Use [online]. Available at: [accessed 17 June 2018].

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