Jo Sutherst
Positions and Practice – Manifesto
I am an image-maker. I am passionate about what I do. On shoots I am spontaneous, adaptive and creative. I narrate a story, choosing the moment and only pressing the shutter when the scene in front of the camera moves me. I collaborate with other creatives to provide an experience and emotion. I will take you to somewhere you have never been before and show you things you did not know existed. I will lie in mud or knee deep in water to get the shot. I will create permanent visual images that can change your world. I will stay true to my creative vision and will show you another side of yourself – a beautiful, unseen side. How I conduct myself will have a positive impact on how other photographers are perceived. I will strive to ensure the integrity of those who publish my images. I am a photographer.