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  • Writer's pictureJo Sutherst

Sustainable Prospects – Marketing Plan Update Week 1 – 22-10-17

Evaluation and Monitoring of Progress of Marketing Plan Issued 15th October 2017


Output Measures:


2 Posts per day to Social Media Platforms

This objective was met.  Buffer.com was used to schedule posts for each day.

Followers on Social Media Platforms

week1 followers
week1 net change

Number of engagements with posted content on Facebook

week 1 engagements.jpg

Behind the Mask Project Targets for this Week

To create an Instagram account, Twitter account, Facebook page and website for the project ‘Behind the Mask’ by 22/10/17.

  • All the above tasks were completed on 18/10/17.  The link to the website was sent out on 21/10/17 at 8.30pm.


Other Targets for this Week

To successfully post caption competition to social media platforms at 9pm on 18/10/17

  • Completed on time.

Connections made with industry professionals

  • Connection and communication have been made with various photographers and curators this week.  Has been via Instagram tags and comments, via Twitter and also email conversations.

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