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  • Writer's pictureJo Sutherst

Sustainable Prospects – Viral Image Update

Further to my previous post to create a viral image, here are the results of the experiment.

The image was shared on Facebook, Twitter and Instagram.  To aid the sharing, I boosted the posts for £10 in order to evaluate the most cost-effective way of sharing and disseminating the image.

The results of each campaign strand are below.

The post received 2629 likes (by a long way this is a personal record). The website linked to the image received a total of 10 visitors who filled in the location request form.

Tagging the posts has generated new followers and likes.  I have been cross-posting between all social media platforms in an attempt to generate more interest.

As an experiment, the most successful place for the image to be shared was Facebook as shown above. 2629 likes is an outstanding number and very encouraging.  The interesting facts behind the boosted Facebook post are that of the 8372 people exposed to this image, 62% were men, 75% were 18-24 years and 95% were in Indonesia.  

The target area was set on all platforms to include Australia, UK, China, India, Indonesia, USA, New Zealand and Russia.  This does not explain why my post was seen mostly in Indonesia on Facebook.  This will require further investigation down the line.

Moving forwards, I am keen to build my brand and develop my practice.  I am considering the options regarding promotion and viral marketing on social media.  This experiment has certainly been very informative.


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